7 Copywriting Mistakes That Are Costing Your Small Business Customers
Every small business owner knows the importance of attracting and retaining customers. Yet, even the most dedicated entrepreneurs often overlook one of the most critical elements of their marketing efforts—copywriting. It’s easy to assume that your product or service will speak for itself, but the reality is that your words have a massive impact on your customers’ decisions. When done right, copywriting can turn curious visitors into loyal customers. But when done wrong, it can send them running to your competitors.